Posts Tagged ‘market’

Here, Grant Baker, product development and manufacturing expert outlines the importance of sales forecasting. Business can sometimes be a little like running through a minefield blindfolded, however with good planning and a large pinch of common sense it can be both personally fun and commercially rewarding. The old adage of “failing to plan” equates to […]


By Ellen O’Hara, Head of Business Development at Cockpit Arts There’s no doubt that getting your pricing right is a crucial part of your marketing and business strategy as a designer-maker. As part of the Pricing Decision series I am looking at three key areas: Cost, Market and Value, as well as how different pricing strategies […]


  Cockpit Arts was delighted to be Southbank Centre’s partner for Bloom 2010. There has been a tremendous amount of learning that has resulted from the project which was shared at our March seminar ‘Inspiration to Realisation’, attended by over 150 creative businesses.  There’s too much information to squeeze into this one article so over […]


by Abigail Branagan There are many forces that influence your market place. You need to be able to anticipate how they will shape your market. These are known as PEST factors and are made up of: Political – legislation, rules, regulations. etc Economics – recession, interest rates, disposable income, etc Society – changes in population, […]



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