Posts Tagged ‘goals’
Interview by Ellen O’Hara, Head of Business Development at Cockpit Arts During Collect 2010, I took part in a panel discussion organised by Crafts Magazine. The theme was ‘Crafting a Career’. Also on the panel was ceramist Jacob van der Beugel, who touched on a theme close to my heart – the important relationship between pricing, value […]
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Tags: funding, goals, Industry Experts, makers, planning, profitability, sales, top tip, values
By Ellen O’Hara, Head of Business Development at Cockpit Arts There’s no doubt that getting your pricing right is a crucial part of your marketing and business strategy as a designer-maker. As part of the Pricing Decision series I am looking at three key areas: Cost, Market and Value, as well as how different pricing strategies […]
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Tags: goals, price, pricing
By Ellen O’Hara, Head of Business Development at Cockpit Arts There’s no doubt that getting your pricing right is a crucial part of your marketing and business strategy as a designer-maker. As part of the Pricing Decision series I am looking at three key areas: Cost, Market and Value, as well as how different pricing strategies […]
Filed under: Finances, Top Tips | 2 Comments
Tags: cashflow, Finances, goals, market, pricing, sales, top tip, Workshops
By Ellen O’Hara, Head of Business Development at Cockpit Arts There’s no doubt that getting your pricing right is a crucial part of your marketing and business strategy as a designer-maker. As part of the Pricing Decision series I am looking at three key areas: Cost, Market and Value, as well as how different pricing strategies […]
Filed under: Finances, Top Tips | Leave a Comment
Tags: cashflow, Finances, goals, Industry Experts, planning, pricing, sales, top tip, Workshops
By Ellen O’Hara, Head of Business Development at Cockpit Arts The question that I’m asked more than any other in my role at Cockpit is ‘how should I price my work?!’ There’s no doubt that getting your pricing right is a crucial part of your marketing and business strategy. So what is there to consider […]
Filed under: Finances, Top Tips | 3 Comments
Tags: cashflow, Finances, goals, Industry Experts, planning, pricing, Workshops
The Power of Planning
by Ellen O’Hara I’ve been working with creative businesses as a consultant and coach for nearly ten years now. So I know that creative people and business planning aren’t always the most natural bedfellows. In my experience, a small craft business owner will tend to take an opportunistic and organic approach to business growth to […]
Filed under: Business Planning | 2 Comments
Tags: goals, planning, research, values, Workshops
Top Tip: Check for anti-goals!
By Ellen O’Hara Have you ever wondered why you find it so hard to reach certain goals that you have set for your business or your practice? Maybe it’s because you’ve set your sights too high. Or maybe it’s because they are anti-goals. Anti-goals are those things we set out to do because someone else […]
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Tags: goals, motivation, planning
by Ellen O’Hara I first came across this SMART Goal Setting exercise about ten years on a project management course. I’ve used it ever since to great effect when helping designer-makers plan their goals. It’s a really useful system to use, whether putting your business plan together or setting goals for a specific project. SMART Goal setting […]
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Tags: goals, planning, Seminars, Workshops
by Ellen O’Hara ‘Success’ means different things to different designer- makers. Defining success help to five you focus and make better informed decisions about how you develop your business and practice. This exercise helps get the thought process going. Exercise: Defining success – the bigger picture Ask yourself “What does my ideal future look like?” Picture […]
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Tags: goals, motivation, planning, Seminars, vision, Workshops
