Archive for the ‘Sales and Marketing’ Category
Sales Forecasting
Here, Grant Baker, product development and manufacturing expert outlines the importance of sales forecasting. Business can sometimes be a little like running through a minefield blindfolded, however with good planning and a large pinch of common sense it can be both personally fun and commercially rewarding. The old adage of “failing to plan” equates to […]
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Tags: Finances, Industry Experts, market, sales, selling
Making Eco Packaging
By Vanessa Swann, Chief Executive, Cockpit Arts Do you feel so overwhelmed by what it takes to make your business more eco-friendly that it stops you doing much about it? Focussing on packaging can really help to start the process, as six Cockpit designer-makers discovered when they met Clair McMullen from environmental charity, Global Action […]
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Tags: Environment, Recycle, Seminars, Workshops
Cockpit Arts hosted Q&A session with leading lights of the media world Grant Gibson, Editor of internationally renowned Crafts Magazine and Julia Hilson of cutting edge PR agency Kaper. They shared a wealth of knowledge on maximising the chances of securing great press coverage. Below is a summarised account of the session which was chaired […]
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Tags: press, profile, Seminars
Our seminar, Making It Branding at New Designers was a popular one with the show’s visitors and exhibitors. Cockpit Art’s Ellen O’Hara chaired the event which brought together two well-know designer-makers: Angie Boothroyd and carreducker and branding agency Felt to speak about establishing a successful brand. The speakers covered a range of areas including understanding your audience, […]
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Tags: branding, makers, marketing
On the 29 of March 2011 we ran the Making It workshop Planning Your Product Range led by Rosey Blackmore, Head of Merchandising and Buying at Waddesdon Manor. The workshop aimed to uncover the mysteries of how major stores buy products, what you need to be aware of when developing a range and how to […]
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Angie Boothroyd is the author of ‘Setting Up A Jewellery Business,’ from A&C Black as part of their ‘Essential Guide’ series. Having developed a successful brand for her business we asked her to share some top tips on how she went about this. You’ve invested in developing a really strong brand identity – why do you feel […]
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Making It
Helen Steel is a designer-maker that has taken part in several Making It workshops and seminars which are attended both by studio-holders and other designer-makers. Although Helen does not as yet have a studio and works from home, whilst developing her business she has found attending these sessions inspirational and helpful so we asked her more […]
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Tags: makers, selling, Seminars, tax, vision, Workshops
PR and Approaching the Press
By notonthehighstreet.com notonthehighstreet.com, the award-winning online marketplace, is committed to providing an online platform to promote small, independent UK businesses. Each small business has been carefully chosen by notonthehighstreet.com for its innovative, well-made products to inspire customers looking for style, originality and quality, but who never seem to find it on the high street. notonthehighstreet.com […]
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Tags: marketing, press, press release, profile, sales, top tip
The Big Squeeze
It certainly was a squeeze to get in to see Yellowdoor’s Peter Cross’s popular talk ‘The Big Squeeze’ at Top Drawer. Peter (who is the business partner of Mary Portas) gave a fascinating presentation about consumer behaviour and trends and how they’ve changed over the last 30 years. He kicked off by talking about how […]
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Tags: Customer, recession, Retail, sales, selling
Textile designer Naomi Ryder launched a product range as part of Southbank Centre’s Bloom initative in May 2010. We were interested to find out more about why she decided to make the exciting move into manufacture. As a textile designer, who is used to very hands-on processes, why did you decide to develop products for Southbank Centre that would require […]
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Tags: awards, makers, manufacture, selling, top tip
