Archive for April, 2010

By Sarah Thewlall High fashion businesses are often a money pit in the early years. Those first few seasons might only result in £3-5,000 of orders per season and yet the cost of sampling and PR let alone catwalk shows and salons will certainly exceed this income. So how does anyone get going? There are […]


by Abigail Branagan As a creative practitioner one of the most useful marketing and communication tools you can have is an artists’ statement.  This is for a number of reasons.  Although people will interact and interpret your work in their own way, they will still want to find out why the piece was made and […]



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