Top Tip: use the SMART system to goal set
by Ellen O’Hara
I first came across this SMART Goal Setting exercise about ten years on a project management course. I’ve used it ever since to great effect when helping designer-makers plan their goals. It’s a really useful system to use, whether putting your business plan together or setting goals for a specific project.
SMART Goal setting
Think about the ‘who’, ‘what’, ‘where’ and ‘when’ and follow the SMART system:
S Specific
M Measurable
A Achievable
R Realistic
T Timed
So if one of your goals is ‘to sell through galleries’ a SMART goal would be ‘to sell through five galleries in the UK by December 2010’. Better still, name the galleries you are aiming for and the level of sales you would like achieve.
Making your goals SMART will help provide focus and make it easier for you to measure how well you are doing against your overall business or project plan targets.
This and other exercises form part of Cockpit Arts’ Creating an Outline Business Plan workshop series as part of the Making It workshops and seminars programme.
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Work pictured by Clara Breen
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